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Overcoming Obstacles to Creating Video Content

Updated: Jul 7, 2021

Oftentimes when I am talking with real estate agents about making videos, they are reluctant. They know they need to make videos, but they don’t. After you talk to enough people about any subject matter, you usually see patterns emerge. Welp, this is no different.

When we boil down all the reasons why people are reluctant to do video, they can be reduced to the following reasons.

  1. Fear

  2. Knowledge

  3. Time

Let’s jump into these a little.

Fear. Fear is at the heart of the reluctance we experience in life itself, so I am not surprised it shows its ugly head in making videos.

People are too worried about what others think of them, or about how they will be perceived. They also have a fear of how they will look or what they will sound like. Fear is a deep-rooted, subconscious mechanism. Oddly enough, it’s meant to protect you. In this case, fear protects your ego from criticism. Unfortunately, it also prevents you from realizing the massive success you were meant to achieve.

However, when you remove that noise and silence the critics, this fear can’t manifest. Stop worrying about what others may think. Love yourself, believe in yourself. After all, you are doing it and they are not! They are sitting on the sidelines, and you are playing the game!

Knowledge. Lack of knowledge is a valid concern, and it has several tentacles. How do you shoot the video? What equipment do you use, and how do you use it? What subject matter do you talk about?

Don’t let what you don’t know stop you from reaching your goals. If you don’t know something, the key is to surround yourself with people who do.

Time. Most busy professionals do not have the time to write scripts, learn how to edit, make the time to edit, handle the marketing, research titles, optimize write-ups, make thumbnails, and more.

You can’t do everything alone. There is only so much time in the day, and your time is best spent servicing clients and networking with potential customers.

This is why professionals who want a solid video marketing strategy hire Explore My Town; we remove all those obstacles for you!

Remove Fear: We provide a network of support that will motivate you to push through your insecurities, get out there, and go after the success you deserve!

Share Knowledge: You don’t have to reinvent the wheel. We will hook you up with everything you need to create beautiful, professionally-done videos. We will also help spark your imagination and feed you information, so that you never run out of killer content.

Time: Your job is to network with business owners and film videos with them- we take care of the rest! We edit the content, jazz it up for you, market the content, and create all relevant social media images to go along with it.

So what are you waiting for?

Let Explore My Town help you create the business you’ve always wanted!

Till next time,

Johnny Mo

To learn more about Explore My Town, visit

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