Real estate agents play an important role in the modern world. They help people find their dream homes and represent them in the sale of properties. While their roles may vary from region to region, most real estate agents will follow a similar routine. After visiting a potential house, the real estate agent will return home and follow a workflow that includes researching the property's history and identifying any problems that may arise with the purchase. After preparing a brief case study, the agent will contact the homeowner to begin the selling process. This routine may sound fairly straightforward, but there are several pitfalls that an inexperienced agent may fall into. With video marketing, a real estate agent can stand out from the crowd and become a more valuable, experienced agent.
Know Your Target Market
Real estate agents should always be looking for new clients, but it's important that they do so within the right target market. Many real estate agents will focus too heavily on using television and radio to attract new business, but they shouldn't. Instead, they should be using these types of media to attract the kind of person that they can sell houses to. For instance, if they want to attract young professionals, they may want to use social media to promote local events and get-togethers that are targeted at young professionals. On the other hand, if they want to attract families with children, they may want to look at educational videos or tours of kid-friendly museums. The point is that you should know your target audience before you make any marketing decisions. This way, you will be able to create videos and social media posts that they will find useful and interesting. It is also important to note that although you may not be directly selling houses to your target audience, they may be watching or reading your content and subsequently booking an agent to help them buy a home.
Understand The Importance Of Video In Generating Leads
Although the idea behind using video to attract new business may seem obvious, most real estate agents don't always put it into practice. Many video viewers now watch videos on their smartphones before they even think about booking an agent. This means that the agent's video content should be designed with mobile viewers in mind. In today's world, users have a never-ending stream of content at the tip of their fingers and can access it from almost anywhere. An agent's video content should not be restricted to one platform like YouTube or Vimeo. Instead, the agent should be creating content that can be accessed on any major social media network. This way, the agent will be able to reach a much wider audience and increase the chances of a lead or connection being made.
Understand How To Measure The Success Of Your Video Campaign
It's important to track the success of your video marketing campaign, even if you're not fully aware of how YouTube Analytics works. When you create a video and upload it to YouTube, you will be provided with a URL that can be used to track the performance of your video.
The first step to analyzing the performance of your video is to visit the YouTube Analytics dashboard. Here, you will find data on your video's views, demographics, and keywords. You can use this dashboard to get a general picture of how well your video performed, but you should also consider looking at more specific metrics. For example, did your video get a lot of views from your target audience? Did it increase your agency's brand awareness? Did it help generate leads? Video marketing is a broad and increasingly popular area of business, but it's still relatively uncharted territory when it comes to real estate. With a little effort and planning, however, video can be an extremely valuable tool for any real estate agent.
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