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Why Use Video for Marketing?

Hey guess what I am going to talk about? Yup, video. And there is a good reason, maybe even the best reason. I hope to expand your mind and elicit ideas of where to use it, and how to distribute it beyond YouTube or Facebook alone.

Now, let me say this, I think you MUST know how to use video on Facebook and you MUST know how to create a YouTube strategy.

But there are so many other ways on how to use video in marketing and branding. The very fact that you are reading this article is an example of what I mean. This is a weekly blog that I do, with a YouTube video. Another important skill is to learn how to embed a YouTube video on Wix or WordPress, frankly any website.

When I say it is all about video, you need to understand that the video is a medium. It is what you do with it that counts. Yes, subject matter is important too…

So many people get carried away with how many subscribers they have compared to so and so, or how many likes you have. Those are important too, but there is a universe away from this which is what I hope to zoom in on.

You can take your video, use different key words and write a blog. That blog gets distributed several different ways. Weekly newsletters being a big one. I know people who add millions in production because of their newsletter. One of those people is Keith Lucas. He runs a FREE video coaching course. You might want to listen to him, he sells a lot of real estate and is a professional actor with real world experience. Here is his group Diamond Video Group

OK, shout-out over… You can build your own unlisted library on YouTube and have certain videos for each step of the transaction. Imagine, a quick video introduction for a new buyer or seller client, or you learn how to build a video training program for your team or brokerage. The ideas keep coming.

All video does not need to be the same. On IG, the videos we do are different, less than a minute, square (1:1), and in the main feed, so they take on a different feel. I like to make mine bright and fun and use them for motivational pieces, they can be used on Facebook, too, without a problem.

All throughout this article I used keywords and keyword phrases. Doing video will help you learn different tools to rank video and your writing will improve because of it. So, there is another benefit.

If you need help with video marketing and production, that is what we do and we do it well, just reach out.

Till next time,

Johnny Mo

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